Planning
(1) Rubell was 33 and Schrager only 30 when it opened. (2) The club was built in just six weeks—“the speed of a theater production”—on a shoestring budget With Schrager and Rubell’s combined talents for creating spectacular, over-the-top experiences. (3) “The only thing it’s not based on is money,” said Rubell of his famously unpredictable and harsh door policy.